89% of Employers will use Social Media for Recruiting this year—64% have successfully hired through SM. LinkedIn is #1 source.
Each year Jobvite (a company that makes social media recruitment software), conducts a survey on how employers are using social networks to recruit employees. This year’s online survey was conducted between May and June 2011; over 800 human resource and recruiting professionals in the U.S. participated in the survey. Respondents answered questions using an online survey tools and the response data is available only in aggregate form.
According to their report, about 89% of employers will use social networks for recruiting this year up from 83% in 2010, 55% will spend more on social recruiting, 64% will use 2 or more networks for recruiting, and 78% expect increased competition for hires.
As you would expect, LinkedIn was the most popular social media site used for recruiting (87%) a trend that will almost certainly continue to grow.
Today LinkedIn announced a new web plug-in that let’s employers add an “Apply with LinkedIn” button to job listings on their websites and across the web using just a few lines of code.
“Apply with Linked” let’s job seekers apply for jobs using their LinkedIn profile information and one click of a button. Applicants can then view people in their network who work within the company and request a referral or connection.
Social Media Recruitment is certainly something that we at Touchstone are using on a regular basis--whether utilized for new hires or for other marketing research related activities. It will be interesting to see how the social media recruitment process continues to grow and transform as new and disruptive technologies emerge.
Check out this cool Infographic from the Social Media Recruitment Report:
About “The Tech Savvy Researcher Features” (#tsr)
“The Tech Savvy Researcher Feature” articles are part of Touchstone Research’s initiative to help push emerging trends, disruptive technologies, and social media information out to the ever changing Marketing Research industry.
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