On Tuesday, October 5th 2010, Touchstone’s own social media expert, Senior Director of Online Panels & Communities, Aaron Burch (@theburchyburch), participated in a Webinar “Social Market Research: Real World Accounts of What Works” with fellow panelist Jim Longo (@longomr), VP, Client Development and Marketing at Itracks, and host Dan Coates, CEO, Globalpark (@globalpark_news).
During the Webinar, Aaron, Jim, and Dan discussed the difference between overt & covert listening, how to recruit, alert, and engage panel and community members through the use of social media technologies and applications, how to incorporate and integrate social media into your own business/brand strategy, and provided some key takeaways for market researchers, brands, and businesses.
Don’t be left behind, researchers need to start learning about social media tools and technologies, incorporating social media into traditional market research methods and integrating social media into online panels and communities now!
Contact us to learn more about how Touchstone Researcher uses social media tools and technologies to build & manage custom Online Panels & Communities, and our new social media research community service “Bridged Communities”.
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