Category

Data Privacy

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

By Child Research, Children's Online Privacy Protection Act (COPPA), Consumer Insights, Cultural Insights, Data Integrity, Data Privacy, Data Quality, Demographics, GDPR, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Kids Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Quality Control, Touchstone Research, Usability Research, UX, Youth Market Research

Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering…

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Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association's Data Integrity Council

Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association’s Data Integrity Council

By Consumer Insights, Data Integrity, Data Privacy, Data Quality, Insights Association, Market Research, Market Research Industry News, Quality Control, Touchstone Research

  New Haven, Connecticut – February 23, 2023 – Touchstone Research, a long-time advocate for enhancing data quality in market research, has announced its membership in the Data Integrity Initiative (DII) Council.  The DII Council is a specialized unit within the Insights Association that focuses specifically on ensuring the integrity and quality of research data.  As part of its 2022…

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Touchstone Research joins the Privacy Shield program

Touchstone Research joins the Privacy Shield Program

By Data Privacy, Privacy Shiled

Privacy Shield Touchstone is committed to ensuring the highest standards possible when it comes to data protection. We have achieved SOC 2 Type II compliance, we are COPPA certified, and our research practices are GDPR Ready. In yet another effort to ensure the highest possible data privacy standards, we are pleased to announce that we have successfully joined the Privacy…

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