Category

Consumer Reports

Mar 09 2023
Love8
DATA SUPPORTED WAYS TO MAKE MARKET RESEARCH SURVEYS MORE INCLUSIVE FOR PARTICIPANTS

Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

By Consumer Insights, Consumer Reports, Cultural Insights, Data Quality, Inclusive, Inclusive Questions, Inclusivity, Market Research, Market Research Reports, Quantitative Research, Reporting & Analysis, Reports, Research Manager, Touchstone Research, Uncategorized

  Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make our survey experience, and our…

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Jan 28 2016
Love10

VR and Consumer Sentiment

By Consumer Reports, infographic, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights 13 Comments

Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…

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