Category

Touchstone Staff

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

By Augmented Reality, Child Research, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Kids Market Research, Market Research, Moderation, Moderator, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Research Analyst, Technology & Strategy, Touchstone Research, Touchstone Staff

Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and…

Read More
Touchstone Research Promotes Nicole Mowry to Senior Project Director

Touchstone Research Promotes Nicole Mowry to Senior Project Director

By Advanced Analytics, Careers, Consumer Insights, Market Research, Market Research Industry News, Maximum Difference (MaxDiff), Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team.  Nicole will have a focus on staff development and expanding TSR’s analytical capabilities.  As a Senior Project Director, Nicole…

Read More
Touchstone Research Promotes Jillian Brangi to Senior Project Director

Touchstone Research Promotes Jillian Brangi to Senior Project Director

By Careers, Consumer Insights, Kids Market Research, Market Research, Market Research Industry News, Quantitative Research, Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes to achieve the highest data…

Read More
Touchstone Research Promotes Alexis Warnick to Senior Project Director

Touchstone Research Promotes Alexis Warnick to Senior Project Director

By Consumer Insights, Custom Research Panels & Communities, In-Depth Interviews, In-Person Qualitative Research, In-Person Research, International Market Research, Market Research, Market Research Industry News, Moderation, Moderator, Promotions, Qualitative Research, Reporting & Analysis, Touchstone Research, Touchstone Staff, Usability Research, UX

Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts. She will help the firm’s…

Read More
Measuring Attribute Importance A comparison of 8 scaling techniques and when to use them - Figure 1: Types of scaling techniques

Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]

By Advanced Analytics, Advanced Statistical Methods, Constant Sum, Likert Ratings, Magnitude Estimation, Market Research, Maximum Difference (MaxDiff), Paired Comparisons, Q-sort, Quantitative Research, Rank Order, Reporting & Analysis, Scaling Techniques, Touchstone Research, Touchstone Staff, Unbounded Ratings, White Paper

Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest number of potential consumers1. Over…

Read More
Elecia Allen has joined Touchstone Research as Senior Project Director

Elecia Allen has joined Touchstone Research as Senior Project Director

By Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Moderator, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Uncategorized, Usability Research, UX

Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining Touchstone, Elecia worked…

Read More
Connor Desmond Joins TSR as Research Associate

Connor Desmond Joins TSR as Research Associate

By Careers, Consumer Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, New Hires, Qualitative Research, Touchstone Research, Touchstone Staff, Usability Research

California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division.  Desmond will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm full-time, Connor worked for Disney…

Read More
Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

By Advanced Analytics, Advanced Statistical Methods, Careers, Consumer Insights, Custom Research Panels & Communities, Market Research, Promotions, Quantitative Research, Research Manager, Technology, Technology & Strategy, Touchstone Research, Touchstone Staff

  Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…

Read More
Touchstone Research Promotes Nikolas Gutowski to Project Director II

Touchstone Research Promotes Nikolas Gutowski to Project Director II

By Careers, Consumer Insights, Market Research, Quantitative Research, Touchstone Research, Touchstone Staff

Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence…

Read More