Virtual Reality and Augmented Reality have altered the landscape of several industries including: the military, medicine, entertainment, education, and more. Brands such as Land Rover, Boeing, Tommy Hilfiger, The North Face, Lego, and more, are capitalizing on this and have incorporated VR and AR into their business. 66% of consumers say they are interested in shopping in Virtual Reality, which…
Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…
Augmented Reality (AR) is easily accessible for anyone who owns a computer with a webcam, camera phone, or game console with a camera. Currently, AR is making strides in industries including architecture, marketing, healthcare, military, retail, and tourism. AR enhances the shopping experience by assisting customers finding items in the store, displaying product reviews, and generating 3D models of rooms…
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