Tag

consumer insights

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

By Augmented Reality, Child Research, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Kids Market Research, Market Research, Moderation, Moderator, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Research Analyst, Technology & Strategy, Touchstone Research, Touchstone Staff

Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and…

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Touchstone Research Promotes Nicole Mowry to Senior Project Director

Touchstone Research Promotes Nicole Mowry to Senior Project Director

By Advanced Analytics, Careers, Consumer Insights, Market Research, Market Research Industry News, Maximum Difference (MaxDiff), Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team.  Nicole will have a focus on staff development and expanding TSR’s analytical capabilities.  As a Senior Project Director, Nicole…

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Touchstone Research Promotes Jillian Brangi to Senior Project Director

Touchstone Research Promotes Jillian Brangi to Senior Project Director

By Careers, Consumer Insights, Kids Market Research, Market Research, Market Research Industry News, Quantitative Research, Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes to achieve the highest data…

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Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs

By Consumer Behavior, In-Person Qualitative Research, In-Person Research, Market Research, Moderation, Multisensory research, Observational research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Touchstone Research

  Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should I spend the time and…

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Touchstone Achieves SOC 2 Type II Compliance

Touchstone Achieves SOC 2 Type II Compliance

By Security, SOC2

Here at Touchstone we are serious about data privacy and security. We took measured actions to adhere to the GDPR that went into effect May 2018. We have taken yet another step to guarantee the highest level of security for our customers and clients by successfully completing a SOC 2 Type II audit and receiving a favorable report from an…

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Now Hiring! Qualitative Research Recruitment Assistant

We are hiring! Qualitative Research Recruitment Assistant

By Careers, Consumer Insights, Market Research, Qualitative Research

Job Description Exciting opportunity to join a fast growing, dynamic and innovative marketing research firm. You will be joining the leader in new research technologies and innovative approaches to gaining consumer insights where every team member is considered a valued and integral component to our success. We have special expertise in digital research, the media & entertainment industry, youth (millennials,…

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Now Hiring! Fall Market Research Interns!

We are hiring! Market Research Internship – Fall 2018

By Augmented Reality, Careers, Consumer Insights, Internship, Market Research, Qualitative Research, Quantitative Research

Exciting opportunity to join a fast growing, dynamic and innovative marketing research firm specializing in technology fueled digital research solutions. We work with some of the world’s brands, marketers and agencies.  We have special expertise in the Media & Entertainment, Kids & Families, Technology and Virtual Reality and Augmented Reality Industries. We seek a highly a motivated individual interested in…

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Augmented Reality Market Research

Touchstone Research leverages augmented reality capabilities to enhance market research services

By Augmented Reality, Consumer Insights, Kids and Family, Technology, Usability Research, UX

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…

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Beatrice Capestany, Senior Research Analyst, Touchstone Research

Touchstone Research Consumer Insights Firm Adds Beatrice Capestany

By Augmented Reality, Consumer Insights, Market Research, New Hires, Qualitative Research, Quantitative Research, Reporting & Analysis, Research Analyst

Connecticut – July 10th, 2018 – Touchstone Research announced today that Beatrice Capestany has joined the firm as Senior Research Analyst.  In this role, Capestany will execute a wide range of next gen quantitative and qualitative research studies and oversee Touchstone’s advanced research technologies and methodologies and development of new tools and applications. Prior to working at Touchstone, Beatrice held a post-doctoral…

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Augmented Reality Facts

Infographic – What You May Not Have Known About Augmented Reality

By AR Infographic, Touchstone VR No Comments

Augmented Reality (AR) is easily accessible for anyone who owns a computer with a webcam, camera phone, or game console with a camera. Currently, AR is making strides in industries including architecture, marketing, healthcare, military, retail, and tourism. AR enhances the shopping experience by assisting customers finding items in the store, displaying product reviews, and generating 3D models of rooms…

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