While VR devices have been around since the 1990s, it wasn’t until 2012 when the Oculus Rift was introduced was when the potentials of VR came to the forefront. Since then, the technology has grown more present across a variety of industries and will continue to do so. Virtual Reality has a bright future specifically in the Marketing industry. This…
Virtual Reality entered the marketplace for consumers in 2013 with the launch of the Oculus Rift Development Kit. 2016 brought consumers a variety of new VR devices, including the HTC Vive and Sony’s PlayStation VR. Based on the demand the VR market has been seeing over the years, it is expected to grow by the billions by 2020, reaching an…
Virtual Reality is a rapidly growing industry, currently dominated by companies including Samsung, Facebook, Google, Microsoft, HTC, and Sony. Each of these companies has a VR or AR device currently on the market, all ranging in cost. It is estimated that by 2020, 52 million head-mounted devices will be used in the US. These VR headsets are continuing to impact…
Virtual reality has been all around us since the first panoramic paintings in 12th Century China. Today we can see it used in virtual and augmented reality apps like Pokémon Go, which allows players to catch digital monsters in real settings. According to this infographic created by Couponbox.com, we have a lot of innovative and interesting technology headed our way….
In 2012, Palmer Luckey created a Kick-starter campaign to raise money for what would become the Oculus Rift. Shortly thereafter in 2014, Facebook CEO Mark Zuckerberg bought the company for an impressive $2 billion. This VR device can track facial expressions to display on a virtual avatar, has wireless hand controllers to mimic movement, and allows for a 360 degree perspective. Several different kinds…
By now I’m sure you’re aware of Pokémon Go, the latest phenomenon that has been cluttering your Facebook, Twitter, or whatever other form of social media you have. On the off chance that you’re one of the people who is not aware of this game, here is a quick breakdown. Pokémon Go is a smartphone game which utilizes Augmented Reality,…
Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…
Virtual Reality is projected to be a $30 billion industry by 2020; Augmented Reality, on the other hand, is expected to reach $90 billion in revenue. These new technologies are similar, but people may be wondering about why AR has such a larger project revenue. This gap is largely attributed to AR’s use in everyday life—with the use of a smartphone,…
Many companies are working on innovations in Virtual Reality; and these companies are all attempting to make strides in very different and exciting places. Content in VR covers a wide range that includes location-based, sporting/live events, social networking, games, entertainment, enterprise, healthcare, and education. When creating new applications for VR technology, developers can choose from specific platforms with different tools and…
Though virtual reality has been around for some time, it is just beginning to take the technology industry by storm. What was a $100 million industry just two years ago is projected to grow to $5.2 billion by 2018. This spike in recent growth can be attributed to the strides technology has made recently: lightweight, high resolution cellphones and motion…
© 2024 Touchstone Research, Inc. All Rights Reserved. PRIVACY POLICY
