Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…
Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…
In the late 1800’s, Herman Ebbingaus developed the Forgetting Curve Concept, which states that a person forgets 90% of training course content after one month. Learning can be harder than ever today, whether it is in a classroom setting, taking online classes, or even training in the workplace. Employees report that they can only dedicate 1% of their work to…
Virtual reality has been all around us since the first panoramic paintings in 12th Century China. Today we can see it used in virtual and augmented reality apps like Pokémon Go, which allows players to catch digital monsters in real settings. According to this infographic created by Couponbox.com, we have a lot of innovative and interesting technology headed our way….
Virtual Reality is a technology that immerses its users in a computer-generated 3D environment. Today, there are many other devices and technologies available that offer similar user experiences. Augmented Reality, for one, uses a wearable device to provide contextual information based on the user’s space at that moment. Mixed Reality overlays digital items to objects in the real world, allowing…
Augmented Reality, and Virtual Reality were conceptualized in the early 1900s with “Precursor” technology. Precursor was an early technology that blurred the lines between the physical world and the virtual world. This later stemmed to Augmented Reality, technology that adds virtual elements to one’s real world environment, and Virtual Reality, which is technology that immerses users into a false reality. The first…
Kids are always interested in the latest and greatest thing, that’s why they are often the early adopters of new technology. Virtual Reality and Augmented Reality have seen a lot of development recently, and several companies are wisely looking into ways to utilize this technology in a way that’s appealing to kids. What a lot of companies are trying to…
The success of Pokémon Go is undeniable to anyone who has been paying attention this past month since its release on July 6th. Pokémon Go managed to become the top grossing app on the same day it launched, and shortly after it became the biggest mobile game in US history; beating Candy Crush, Draw Something and Clash Royale. Pokémon Go…
By now I’m sure you’re aware of Pokémon Go, the latest phenomenon that has been cluttering your Facebook, Twitter, or whatever other form of social media you have. On the off chance that you’re one of the people who is not aware of this game, here is a quick breakdown. Pokémon Go is a smartphone game which utilizes Augmented Reality,…
Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…
© 2024 Touchstone Research, Inc. All Rights Reserved. PRIVACY POLICY
