Tag

Mobile Apps

Augmented Reality Market Research

Touchstone Research leverages augmented reality capabilities to enhance market research services

By Augmented Reality, Consumer Insights, Kids and Family, Technology, Usability Research, UX

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…

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Infographic: How We Use AR

By AR Infographic, Touchstone VR No Comments

Both Virtual Reality and Augmented Reality are growing in popularity across a variety of industries. The reputation of both is that they are primarily used for gaming and entertainment; however AR is actually being used to assist doctors, engineers, teachers, and more in their professions. By introducing AR into the classroom, students will have a new way to learn by being able to see a…

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Introducing Shots of Me, the New Selfie-Sharing App Backed by Justin Bieber

By Mobile, Social Media, Teen Market Research, Young Adults No Comments

Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new Bieber-backed, feature-packed – that’s right…

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Smart Phones, Smart Teens – App Downloads Rising Along with Awareness of Privacy Concerns

By Mobile, Social Media, Teen Market Research No Comments

I Kissed a Girl! That was easy. I just put together a few pictures and I have the answer to my latest trivia challenge on 4 Pics 1 Song, the number 1 downloaded free app in the App Store. The admirable runner up is Amateur Surgeon. Yes, it’s exactly like it sounds, and more – the first line of the…

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Pheed Me: Teens, Innovation and Monetization Fuel Success of Latest Social Media App

By Mobile, Social Media, Teen Market Research No Comments

Influence is a funny thing. One never can tell just who will sway them to try the latest shoe style, iphone case, or say, social media app. There is an easy answer of course: celebrities. Who doesn’t want to rock the same styles as their favorite pop artist or movie star. But the time may be coming for celebrity influence,…

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Tech Savvy Researcher Feature: The Rise of Social TV

By Marketing Research, Social Media No Comments

Merging our Media-Tech world to see it “through the eyes of our friends” Ready Player One by Ernest Cline was the last great book recommendation I got. This is a nostalgia shot, people, because that sentiment is a double-whammy two-for of things that just don’t happen anymore: paper-page book reading, and getting recommendations directly from another person. Now, don’t get…

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