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Mobile

Infographic - The New Reality of Virtual Reality and the Potential with Youth

Infographic – The New Reality of Virtual Reality (VR) and the Potential with Youth

By infographic, Kids Market Research, Marketing Research, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights 6 Comments

VR has been around for many years but, disappointingly, has failed to live up to its own expectations.  With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived.  Major VR companies are preparing to launch VR headsets that make VR real for the consumer in 2015/2016—will they succeed…

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View Master VR

Virtual Reality for Kids – Mattel launches View-Master VR Headset Powered by Google Cardboard

By Google Cardboard, Kids and Family, Touchstone VR, Virtual Reality, VR Insights 2 Comments

Tech Savvy Researcher – VR Insights Edition Long gone are the days of the familiar click as you changed the slide in your shiny red View-Master, exploring the 3D worlds of your favorite book, movie, or place. With ever expanding and changing technology, the View-Master’s once futuristic and innovative design is now just an outdated toy, or is it? View-Masters…

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Introducing Shots of Me, the New Selfie-Sharing App Backed by Justin Bieber

By Mobile, Social Media, Teen Market Research, Young Adults No Comments

Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new Bieber-backed, feature-packed – that’s right…

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Tech-Savvy Researcher Feature – Google’s New Chromecast is Bringing Mobile Home

By Mobile, Technology No Comments

Maybe I’m old school, but I’ve always been suspect of watching internet video on my phone. Doesn’t mean I don’t do it, but there’s always a latent uneasiness, like I’m selling myself short but there’s no other option. I still laugh at the dancing dog youtube video a friend texted, still well-up at the facebook videos of my baby nephew…

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Tech-Savvy Researcher Feature – All Teens Online, One in Four Go Mobile-Only

By Marketing Research, Mobile, Online Community Panel, Teen Market Research No Comments

It’s hard to forget the cacophonous bleeps, fuzz and buzz of our modem logging onto AOL in our pre-teen years. An exciting, confusing time when popular use of the internet was dawning, but so frustrating was that noisy wait to discover whether or not we had mail. There are few things we could hate so much as a kid but…

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The Tech-Savvy Shopper – Millennials using Smart Phones to find the Best Deals

By Mobile, Young Adults No Comments

It is Thanksgiving eve. I stand daydreaming in a long line at the grocery store, and am suddenly yanked from my pre-holiday reverie when I notice the person being checked out is playing with his phone. His phone! In line! Egregious. Inconsiderate. Unacceptably rude to hold up a line because you can’t put your phone away.  But just before I…

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The NGMR Top-5-Hot vs. Top-5-Not: Touchstone Research

By Marketing Research, Surveys No Comments

 @tstoneresearch @theburchyburch   Today, we have been asked to participate in a top secret Next Gen Market Research collaboration project! What 5 things will continue to be ‘Hot’ and what 5 things will not in regard to Market Research in the next few years? With rapid change and advancements in technology and tremendous growth of social networking goliath’s like Facebook…

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