In the last year, American consumers returned $360 billion worth of merchandise that was purchased online. Nearly a quarter of consumers returned these items for looking different in person than it looked online. With the help of Augmented Reality, this high return rate is expected to decrease. 61% of shoppers prefer to shop at stores that offer Augmented Reality for…
360 video are a new feature that more and more companies are beginning to implement. While similar to Virtual Reality, there are still many key differences which set the two technologies apart. 360 videos allow users to view an experience in a 360 degree environment; and though its immersive, users are not able to move around within the 360 environment like…
Kids are always interested in the latest and greatest thing, that’s why they are often the early adopters of new technology. Virtual Reality and Augmented Reality have seen a lot of development recently, and several companies are wisely looking into ways to utilize this technology in a way that’s appealing to kids. What a lot of companies are trying to…
“OMG Walking Dead!” Yes, that was the most common post in my Facebook Newsfeed during the last airing of the hit AMC show. The hit show that I’ve never watched. But maybe now I will – a 500-friend recommendation is not too shabby. But the focus in a report recently put out by Nielsen on the climate of social media…
© 2024 Touchstone Research, Inc. All Rights Reserved. PRIVACY POLICY
