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Touchstone Research

Enhancing Qualitative Research through Strategic Participant Recruitment

Enhancing Qualitative Research through Strategic Participant Recruitment

By Data Integrity, Data Quality, In-Depth Interviews, In-Person Qualitative Research, Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Quality Control, Uncategorized

The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to meet its unique needs effectively….

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Touchstone Research Promotes Alexis Warnick to Research Manager

Touchstone Research Promotes Alexis Warnick to Research Manager

By Careers, Consumer Insights, Cultural Insights, Custom Research Panels & Communities, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, International Market Research, Kids Market Research, Market Research, Moderation, Moderator, Qualitative Research, Research Manager

  Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division.  In her elevated role, Alexis of will oversee a team of qualitative project directors working across several client accounts. She will maintain her oversight of TSR’s key client accounts in the media…

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Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence

Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence

By AI Infographics, Artificial Intelligence, Gen Z Insights, Gen Z Reports, Generative AI, Generative AI Reports, Generative AI Surveys, Touchstone AI, Touchstone Research

FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of Generative Artificial Intelligence (Gen AI) among Gen Z students. NEW HAVEN, Conn., September 6, 2023 Pioneering market research and consumer insights firm, Touchstone Research, has…

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Generative AI Through The Eyes of Gen Z

Generative AI Through The Eyes of Gen Z [Infographic]

By AI, AI Infographics, Consumer Insights, Education Market Research, Gen Z Insights, Gen Z Reports, Generative AI, Generative AI Reports, Generative AI Surveys, Infographics, Touchstone AI, Touchstone Research

Seemingly out of nowhere, Generative AI exploded onto the scene at the end of 2022 and has been a fixture in the news ever since.  It has been heralded as the most important technological advancement since the birth of the internet by some, and the harbinger of the end of humanity as we know it by others. Time will tell…

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Keeping Kids Engaged

Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research

By Child Research, Consumer Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, In-Person Research, Kids and Family, Kids Market Research, Moderation, Online Qualitative Research, Qualitative Recruitment, Qualitative Research, Uncategorized, Youth Market Research

  Whether parents want to admit it or not, kids have an influence over what is purchased in the household.  From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior.   As a result, kids play a pivotal role in the consumer marketplace, which also makes them an…

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Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

By Augmented Reality, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, Moderation, Qualitative Research, Technology & Strategy, Touchstone VR, Usability Research, VR Research

As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The pool of VR headset owners…

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Touchstone Research Promotes Sara Sidlowski to Senior Project Director

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

By Augmented Reality, Child Research, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Kids Market Research, Market Research, Moderation, Moderator, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Research Analyst, Technology & Strategy, Touchstone Research, Touchstone Staff

Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and…

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Touchstone Research Promotes Nicole Mowry to Senior Project Director

Touchstone Research Promotes Nicole Mowry to Senior Project Director

By Advanced Analytics, Careers, Consumer Insights, Market Research, Market Research Industry News, Maximum Difference (MaxDiff), Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team.  Nicole will have a focus on staff development and expanding TSR’s analytical capabilities.  As a Senior Project Director, Nicole…

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Touchstone Research Promotes Jillian Brangi to Senior Project Director

Touchstone Research Promotes Jillian Brangi to Senior Project Director

By Careers, Consumer Insights, Kids Market Research, Market Research, Market Research Industry News, Quantitative Research, Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes to achieve the highest data…

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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

By Child Research, Children's Online Privacy Protection Act (COPPA), Consumer Insights, Cultural Insights, Data Integrity, Data Privacy, Data Quality, Demographics, GDPR, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Kids Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Quality Control, Touchstone Research, Usability Research, UX, Youth Market Research

Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering…

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