SECURE CONTENT TESTING (SCT) By Touchstone Research
Are you testing your content without ensuring its security? Your valuable content could be at risk of leaks, theft, or misuse. In today’s digital age, protecting your content has never been more critical.
That’s why Secure Content Testing (SCT) by Touchstone Research offers one of the most advanced and secure processes for testing content in research studies. Our platform features dynamic, user-level visual and forensic watermarking that deters respondents from sharing content and can tie any leaks back to the exact source for immediate action.
With SCT, your content stays protected throughout the research study. You can test a wide range of content, including promos, pilots, movies, images, concepts, and more, across a variety of qualitative or quantitative methodologies.
Clients like Disney, Mattel, Consumerspeak, and more protect their content with Touchstone’s SCT technology.
Don’t take risks with your valuable content. Protect it with SCT by TSR. The cost of not securing your content is simply too high. Choose SCT and gain critical research insights, while having the peace of mind knowing your content is secure.
“Touchstone Research has executed more than a dozen SCT projects for me for very high-profile media clients. I was always confident that the content being shown was completely safe and their project management throughout all steps of the process was flawless!” – Jamie Chasalow Neiman, Consumerspeak
SECURITY MATTERS CONTACT US TODAY
What is Secure Content Testing (SCT)?
Secure Content Testing (SCT) is Touchstone Research’s proprietary visual and forensic watermarking security technology for protecting content in market research and consumer insights studies. SCT works by applying unique visual and forensic watermarks to content within a quantitative survey or qualitative research study that can be used to tie the content back to an individual participant. This provides an extremely effective technique for deterring respondents from leaking unreleased content, as any compromised content can be used to identify the person who shared it.
The visual watermark can be customized and include personally identifiable information, such as participant name, email address, user ID, and/or IP address. The watermark is burned into the content and cannot be removed. The forensic watermark provides an extra layer of security using an invisible watermark that is burned into the streaming and can be used to identify a participant.
What types of content can be tested?
Secure content testing works on all devices (smartphones, tablets, computers) and across a range of content, including, but not limited to, the examples below:
- Streaming video
- Short-form content
- Promos
- TV show pilots
- Movies
- Storyboards
- Animatics
- Images
- Concepts
- Products
- Advertisements
- Documents
SECURITY HIGHLIGHTS
SCT provides the highest level of content security in the industry using:
- Dynamic Burned-in Visual Watermarking to identify the user by email, user ID, name, IP address
- Forensic Watermarking (same watermarking technology used in premium live sporting events)
- Real time and on-demand
- Prevent rewind, fast forward, video download
- Highly Secure Video Platform uses AES Encryption (at rest and transit) & SSO User Authentication
Listen to TSR’s VP and Data Security Officer, Travis Santa discuss the state of content protection with SHIFT & Chatterly. TYPES OF STUDIES WE CAN RUN FOR YOU USING SCT (QUANT & QUAL):
- Pilot tests
- Movie screening
- Concept tests
- Ad tests
- Storyboard research
- Animatics research
- Messaging tests
- Remote sessions (IDIs and Online Focus Groups)
- Insight Communities and Online Qual activities
- And more!
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